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The Secrets of Using Twitter to Develop a Massive Following

George and Tom — Sat, 16 Jan 2010 18:02:38 +0000

If Twitter.com was around during Gandhis time, Martin Luther Kings time or even during Hitlers hey day, you can bet these leaders would have used it to develop a massive online following. They missed out but youre fortunate to have access to this amazing tool.
Basically, Twitter.com is a social media site. Specifically, its a micro-blogging site that allows you to keep in contact with others using 140-character posts. Some people use it to keep in touch with friends.
But you can use it to find people in your niche, develop a following (AKA a list of contacts), and develop a good business relationship with your followers. In addition, youll also be able to position yourself as an expert in your niche, drive traffic to your newsletter list and even find prospective joint venture partners.
Heres how:
* Join Twitter.com and fill out your profile. Be sure to let people know a little about you and your interests (so they can decide whether they want to follow you on the site). Use your real name (or pen name), picture and include your website link.
* Create a few posts. Start off by tweeting (posting) about things that will interest your target market. Dont post promotional links just yet. Instead, just make a few good contributions so your page doesnt look so barren.
* Find people in your niche. Your next step is to develop your list of followers. Obviously, you should blog about your Twitter profile, mention it to your newsletter list, and include your Twitter link as part of your forum signature lines.
Next, you can seek out other people on Twitter by clicking on the Find People link. Best way to find those of like minds is by searching for a single keyword related to your niche. When you find people in your niche, click the follow link youll find a good percentage of people will follow you back.
Once youve found a few people in your niche, then you can uncover even more by following the people who are following them. In particular, be sure to follow those who have large followings and are active on the site.
Your list of followers will grow virally, as people will find you through their contacts.
* Connect and tweet. Finally, start Twittering. Tweet (post) interesting bits of wisdom, tips, advice and links to articles. Occasionally you can post a link to a product. And always, connect personally and develop relationships with some of your followers by personally using the reply-to and direct message features.
Using Twitter is just one way to help establish yourself as a respected expert in your niche. To get your hands on an entire strategy that will turn you into the niche guru, check [[Niche Expert Secrets]] out!
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The Quick and Easy Way to Instantly Position Yourself as an Expert in ANY Niche, Part 1

George and Tom — Sat, 16 Jan 2010 16:02:38 +0000

Youre at a party. Someone asks you what you do. You say, I sell ebooks online.
Silence. Blank stares. Maybe a few follow-up questions from brave people. But even if you explain what you do, they probably wont even remember you the next day.
The next time you have to engage in small talk with people you dont know, try this: Tell them youre an author.
Wow, theyll say, Did you write anything Id know about? And theyll be dually impressed. They might even tell their friends they met an author at a party.
Thats because people have a tendency to automatically respect authors. When you say youre an author, you get instant credibility and are pegged as an expert. People assume youre smart and an authority on the subject. Your prospects are no different, which is why you should get a book into print if you want to establish yourself as an expert in your niche.
There are two ways to get your book into print:
1. Self publish your book. The most common way to do this is to use a print-on-demand publisher whos set up to print one book and ship it to your buyer (or print a hundred copies if you want to sell them locally).
2. Get published. There are plenty of publishing houses to choose from, although some of them are barely a step above vanity publishers. If you want to get pegged with the expert label, then youll need to get published with a well-known publisher.
Fortunately, its a little easier to get a nonfiction book published (as opposed to trying to be the next J.K. Rowling or Steven King). But this doesnt mean its a walk in the park. Youll need to:
* Research publishers to put together a list of those who are good fits for your subject.
* Create a query (proposal) that lets publishers know why your book will sell, and why youre the best one to write it. In some cases, your preferred publisher may only accept submissions from agents, in which case youll need to get an agent first.
—– TIP: In some cases, self-publishing a book shows publishers that your book is popular, which can help you land a publishing contract. —–
Naturally, this is just one way to establish yourself as an expert in your niche. There are plenty of other tactics you can use some of which will give you expert level status almost instantly! [[Click here]] to get your hands on the complete strategy
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The Quick and Easy Way to Use Forums to Position Yourself as an Expert

George and Tom — Tue, 12 Jan 2010 18:02:33 +0000

You can use forum marketing to quickly and easily position yourself as not only the resident expert on any particular niche forum, but also as an expert in the niche as a whole.
But fair warning: A little too much enthusiasm and neglecting to follow the forum rules (both written and unwritten) can just as quickly turn you into the village idiot. With that in mind, heres how to use niche forums to your benefit:
* Find busy forums. If a forum is as quiet as a church on a Tuesday night, then you wont get any benefit from posting to that forum (other than backlinks for search engine optimization purposes). As such, you should focus your efforts on participating on the top three or four forums in your niche.
* Complete your profile. Youre joining this forum to establish yourself as an expert and build trust with your prospects. An incomplete forum profile that makes you look like youre in the Witness Protection Program doesnt foster trust. If anything, it makes it look like youre trying to hide something.
* Use your real name (or your niche pen name). Casual forum posters who dont have any commercial interests in posting on a forum can get away with usernames like RCAirplaneGirl93. And spammers use those sorts of names because theyre either using software to join the forum, theyre trying to hide their identity or both. But youre different because youre trying to run a business and establish yourself as an expert. So use your name, because it builds trust. (And yeah, pen names are ok.)
* Use your picture. Even if youre posting with your real name, youre still just an anonymous entity to most people nothing more than a username. Posting your picture as your avatar and/or in your profile helps build trust (because people like putting a face to a name).
* Give without expectation of receiving. Finally, heres the key: You need to help individuals and contribute to the forum community without any expectation of getting anything back.
I know, I know: Youre posting to build your reputation and get signature link exposure. But if you post without even taking into consideration your signature link, youll naturally be a good contributor and community member. And that leads to a good reputation, more signature clicks and more sales.
This tactic is just the tip of the iceberg when it comes to establishing yourself as an expert in your niche. To get your hands on the entire strategy, [[click here]] you wont be disappointed!
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The Quick and Easy Way to Instantly Position Yourself as an Expert in ANY Niche, Part 3

George and Tom — Tue, 12 Jan 2010 16:02:30 +0000

If youve read Part 1 and 2 of this article series, then you already know that publishing a physical book means people will view you as an authority in your niche. And that means more customers, sales and money.
If you self-published your physical book, then you already know youre in charge of marketing your product. But heres a dirty little secret: Even the big publishers dont do much to market most books. And that means that youll need to jump into action to move books off the shelves.
You can market your book just as youd market any other product. But if you want to do something to really make your book and you stand out, then youll need to get on the bestseller lists. Doing so will get the attention of media, other publishers, potential partners with lucrative opportunities and LOTS of customers.
Heres the best way to land on the bestseller charts: Get a rush of sales on Amazon.com in one day.
Now, this sort of stunt requires careful planning. You need to get your book listed on Amazon.com, and then officially launch it by pouring all your marketing efforts into one day. And one of the most important pieces of this strategy is to pull together a group of joint venture partners wholl bribe their lists to buy your book on launch day.
Heres how it works
* You pull your JV partners together and ask them to contribute a free gift to anyone who buys your book on launch day.
* Everyone spends the week or ten days before launch day building anticipation for both the book and the massive amount of free bonus gifts.
* On launch day, you and all your JV partners email your lists and post to your blogs about the book launch. Anyone who buys the book from Amazon.com within 24 hours will get the bonus package of products absolutely free.
* And then you watch your book shoot to the top of the Amazon bestseller list! (Later, you can turn this feat into media interviews and other publicity, publishing contracts, backend sales and more!)
It takes some time to set up, but the actual execution is fairly simple and the results are massive and rewarding! But this is just one small tactic in the savvy marketers toolkit. To get your hands on a complete strategy that will show you how to establish yourself as an expert to get even more customers, sales and money, [[click here]]!
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How to Use Video Marketing to Establish Yourself as an Expert

George and Tom — Fri, 08 Jan 2010 16:02:21 +0000

If you want to be the guru, expert or rock star in your niche, then you need to blanket the niche with your content and your name. That means you should be blogging, running a newsletter list, participate on the social media sites like Twitter and using article marketing.
But for the most part, thats all text content. Namely, articles, ebooks, reports and newsletters. While this sort of content CAN help you establish yourself as the niche expert, dont forget about video marketing. Indeed, video marketing should be a part of your overall niche domination strategy.
—– TIP: Are you an article marketer? If so, youll love this tip
Instead of posting your usual two line ad in your article byline about getting a free report, let readers know that they can watch a video about the article they just finished reading! Then watch your click through rate explode as prospects rush to watch your instructional video! —–
Heres what you need to know about using video marketing as part of your niche domination strategy:
* Create videos worth sharing. The more useful, controversial, entertaining, funny or otherwise engaging your video is, the more likely it will impress your prospects. That means they are not only more likely to follow your call to action (e.g., join your newsletter list), but they are also more likely to share the video with others.
* Consider the length of your video. Make it short. People are more likely to watch (and then share) a short two minute video versus a long video. After youve established yourself as the niche guru, people will be happy to watch your longer videos. But if youre still establishing your expertise, you need to prove yourself with short videos.
* Circulate your video. You cant just post your video on YouTube.com, Break.com or other video-sharing sites and expect to get an instant rush of views. You need to promote your videos. That means telling your list about it, blogging about it, writing articles about it, asking your JV partners to tell their visitors about it and so on.
Will posting a video on YouTube instantly establish you as an expert in your niche?
Of course not at least not with one video (but it does help). In order to discover the secrets of completely dominating your niche, [[click here]].
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How to Position Yourself as an Expert in Multiple Niches

George and Tom — Tue, 05 Jan 2010 16:02:16 +0000

If you want to rake in a nice fortune in your niche, then you need to establish yourself as an expert on the topic. And in order to do this successfully, you must give serious thought to your name and how youre using it to brand yourself.
It sounds pretty simple, right? And maybe taking more than a minute to think about what name youre using in your niche sounds like you spent a minute and 45 seconds too long giving it consideration. But that would be mistake.
Here are the three issues you need to consider:
1) Be consistent. If you want to position yourself as an expert, then part of what youre doing is building brand recognition for your name. But if you dont use a consistent name in the niche, then youre not doing yourself any favors.
This means you should use your real name as your username on blogs, forums and other social media or membership sites that you frequent.
Also, all content you publish should use the same name. Dont go by your first and last name on one article and then later use just a first initial and a last name on a different article, as your prospects are unlikely to connect that youre the author of both articles.
2) Associate a slogan to your name. You can help people remember you and your name by branding it with a slogan. For example, Bill Gates, The Software Guru.
3) Use different names in different niches. Finally, you should use different pen names across different niches. Thats because you dont want the members of your Christian singles site to search for your name and stumble on your poker sites.
Once you work on total niche domination, the above three tips will help ensure you employ a good branding strategy. But that just leaves one question: How do you dominate your niche?
The answer: Position yourself as the ultimate authority in your niche. And you can discover these positioning and niche domination secrets at [[Niche Expert Secrets]].
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The Quick and Easy Way to Instantly Position Yourself as an Expert in ANY Niche, Part 2

George and Tom — Sat, 02 Jan 2010 19:00:14 +0000

Fact: Getting a big publishing house to put your nonfiction book in print instantly establishes you as an expert in your niche. And you can leverage this instant celebrity to create more opportunities, get more customers and flood your bank account with cash.
But heres the problem: Not everyone can get a book into print. Every big publisher has a huge pile of manuscripts and query letters sitting on his desk. He probably wont get a chance to read all of them (at least not in detail). And just a tiny fraction of them will actually go into print.
So what now? Do you give up on trying to publish a physical book? Not a chance
You see, self-publishing services and print on demand companies like Lulu.com have sprung up to serve those who want to publish and sell a physical (rather than downloadable) book.
Sure, in certain snobby circles you might not get much respect for self publishing a book. But guess what? Most people probably cant tell the difference between a book they buy on Amazon thats self-published versus one thats published by a big publishing house (or they just dont care). And that means a self-published book shoots you to expert status just as fast as a traditionally published book.
Best of all, its dead simple to get your book into print. All you have to do is go to Lulu.com, open a free account, and then follow their instructions for formatting and uploading your book. You can even use their free cover templates to help you create your cover.
Next, youll need to purchase one of their publishing packages if you want to sell your book in a traditional bookstore (either locally or online like at Amazon.com). Thats because you need an ISBN bar code in order to land on the book distribution lists. Lulu will help you with all of this.
Your final step is to create a sales page for your book and a page about you. Once youve done that, you can start promoting your book. The more books you sell, the more likely it is youll catch a publishers (or agents) eyes. And that could lead to a publishing contract and that means instant respect!
Now, just one way to establish yourself as an expert in your niche. Check [[Niche Expert Secrets]] to get your hands on a complete niche-domination strategy!
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How to Dominate Your Niche Using Audio Interviews

George and Tom — Sat, 02 Jan 2010 17:00:12 +0000

If youre new to a niche, you can easily get name recognition and build credibility is to associate yourself with other experts in your niche. One way to do that is by securing endorsements from the big players in your niche. Another way to do it is by creating products with these experts.
Now, many marketers who seek to create products with the gurus in their niche will do things like workshops, teleseminar calls or interviews. And while these co-created products DO elevate your status in the niche by associating you with an expert, theres a problem. Namely, rarely do they demonstrate YOUR expertise.
See, if youre interviewing an expert in the niche, you get the benefit of your name being associated with that expert. But since youre the one asking the questions, it positions your guest as the expert and you merely as the person who asks the questions.
These sorts of interviews benefit both of you and the other marketer. But youll also want to make sure that you create and distribute audio interviews where YOU are the expert. Its a proven way of demonstrating your expertise.
Now, if youre new to the niche, you wont exactly have joint venture partners flooding your inbox with interview requests. Thats ok. You can create your own opportunities like this:
* Swap interview roles with a JV partner. When you ask someone if you can interview him, include a request that he return the favor and interview you. You can promote it as a two-part teleseminar series.
* Offer yourself for interviews with affiliates. If you have your own product and an affiliate program, then let your affiliates know youd be happy to do an audio interview. They can include their affiliate link at the end of the interview, and do as they please with the product. You get the exposure as well as the chance to position yourself as an expert.
* Solicit talk radio interviews. Simply contact talk radio producers, let them know how theyd benefit by you appearing on their program, and offer to be a guest. Then link to the interview on your site.
* Ask a friend to interview you. Your interviewer doesnt need to be a talk radio host or other expert. You can have a friend interview you, and then post the interview on the site.
Right about now youre mind is getting revved up as you consider the possibilities. But this is just one small tactic of an overall niche domination strategy. You can discover the secrets of positioning yourself as a niche guru at [[Niche Expert Secrets]].
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Herd Marketing Secrets: Your Herd is Looking for a Leader!

George and Tom — Wed, 30 Dec 2009 17:00:15 +0000

We like to think of ourselves as independent individuals. Yet we seem almost hard-wired to form groups and select a leader. And weve done this throughout time from finding a chief to lead our tribes to selecting a CEO to lead our company to choosing presidents, kings and prime ministers to lead our countries.
Heres the thing: Your prospects are the same way. They too are looking for a leader. And youre the perfect person to step into that position to lead your niche market and in doing so, you easily make more money, sales and customers using your newfound status as an expert.
Being a leader in your niche doesnt mean you need to be able to give passionate speeches or that you need the charisma to persuade people to drink spiked Kool Aid. What it does mean is that you need to be able to rally a group of people, establish yourself as the leader and expert, and compel the group to take action.
Sound hard? Its not. Thats because you only need a few things to make this work to your advantage. Namely:
* Passionate prospects. Heres the good news: You dont have to create passion or convince someone to get excited about an idea. And thats because your passionate prospects ALREADY exist. What you need to do is use traditional market research to uncover hungry niches. Those niches members are your passionate prospects.
* A way to reach this niche. There are some niches that may be difficult to reach unless you have deep pockets and can do some mass marketing. Fortunately, you can reach many niches online. Theyre looking for information in the search engines, theyre visiting forums in their niche, theyre on social media sites like YouTube.com and Twitter.com and Facebook.com. All you have to do is reach them through these various mediums and convince them to join your newsletter list, subscribe to your blog and buy your products. Once they realize youre an expert and the leader theyre looking for theyll do so eagerly.
*The willingness to establish yourself as an expert and lead. Finally, you need to be willing to establish yourself as an expert in your niche and project the image of a cool, confident and strong leader.
The first two points I mentioned above are marketing 101 market research and advertising. But its that third point establishing yourself as an expert and confident leader that most people never consider. And yet if you think about whos raking in the massive amounts of money online, youll discover its the experts, leaders and niche gurus.
What does that mean to you? It means if youre ready to take your business to the next level, you need to position yourself as a trusted expert. And you can find out exactly how to do that at [[Niche Expert Secrets]].
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Link Campaigns Not Just for SEO Any More!

George and Tom — Sun, 27 Dec 2009 17:02:09 +0000

Quick, what do you think of when you hear a marketer talk about links, linking and backlinks? Search engine optimization, right?
Indeed, most people know that links are good for SEO purposes. But you should also seek to get your content and links on as many other related sites as possible for branding purposes. The more your name, links or products appear on other peoples sites, the more likely it is your prospects will perceive you as a niche expert.
Here are five ways to get your name, links and content on other sites:
1. Submit articles to article directories. Write articles on your area of expertise and submit them to places like EzineArticles.com and IdeaMarketers.com. You should also submit them directly to bloggers and newsletter publishers who need content.
2. Build blogs and pages on social media sites. You can create articles and niche blogs on sites like Blogger.com, LiveJournal.com, Facebook.com, Twitter.com and other social media or content sites. Establishing a presence on the social media sites will also put you in contact with your prospects.
3. Do content swaps with other marketers in your niche. Many marketers just swap links. But you can do better than that by swapping content such as blog posts, articles or even reports or ebooks (that you can giveaway to your respective visitors).
4. Submit videos to YouTube and other video sharing sites. Everyone who is anyone in their niche is on YouTube and you should be too.
5. Create Hubs and Lenses on your niche topic. Finally, you can also get links, expert-level status and recognition by creating Squidoo.com Lenses and HubPages.com Hubs in your area of expertise. Be sure to use the social aspects of the site so that you get more people rating your page (which in turn leads to more internal traffic).
Using the five tactics you just discovered is the first step in blanketing your niche and establishing yourself as one of the niche gurus. To get your hands on the complete strategy and to discover the secrets of total niche domination discover the [[Niche Expert Secrets]]!
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